FNoRD! on you!!

Just what exactly is a FNORD!?

Fnord is evaporated herbal tea without the herbs. Fnord is that funny feeling you get when you reach for the Snickers bar and come back holding a slurpee. Fnord is the 43 1/3rd state, next to Wyoming. Fnord is this really, really tall mountain. Fnord is the reason boxes of condoms carry twelve instead of ten. Fnord is the blue stripes in the road that never get painted. Fnord is place where those socks vanish off to in the laundry. Fnord is an arcade game like Pac Man without the little dots. Fnord is a little puff like cloud you see at 5pm. Fnord is the tool the dentist uses on unruly patients. Fnord is the blank paper that cassette labels are printed on. Fnord is where the buses hide at night. Fnord is the empty pages at the end of the book. Fnord is the screw that falls from the car for no reason. Fnord is why Burger King uses paper instead of foam. Fnord is the little green pebble in your shoe. Fnord is the orange print in the yellow pages. Fnord is a pickle without the bumps. Fnord is why ducks eat trees. Fnord is toast without bread. Fnord is a Venetian blind without the slats. Fnord is the lint in the navel of the mites that eat the lint in the navel of the mites that eat the lint in Fnord's navel. Fnord is an apostrophe on drugs. Fnord is the bucket where they keep the unused serifs for H*lvetica. Fnord is the gunk that sticks to the inside of your car's fenders. Fnord is the source of all the zero bits in your computer. Fnord is the echo of silence. Fnord is the parsley on the plate of life. Fnord is the sales tax on happiness. Fnord is the preposition at the end of sixpence. Fnord is the feeling in your brain when you hold your breath too long. Fnord is the reason latent homosexuals stay latent. Fnord is the donut hole. Fnord is the whole donut. Fnord is an annoying series of email messages. Fnord is the color only blind people can see. Fnord is the serial number on a box of cereal. Fnord is the Universe with decreasing entropy. Fnord is a naked woman with herpes simplex 428. Fnord is the yin without yang. Fnord is a pyrotumescent retrograde onyx obelisk. Fnord is why lisp has so many parentheses. Fnord is the the four-leaf clover with a missing leaf. Fnord is double-jointed and has a cubic spline. Fnord never sleeps. Fnord is the "een" in baleen whale. Fnord is neither a particle nor a wave. Fnord is the space in between the pixels on your screen. Fnord is the guy that writes the Infiniti ads. Fnord is the nut in peanut butter and jelly. Fnord is an antebellum flagellum fella. Fnord is a sentient vacuum cleaner. Fnord is the smallest number greater than zero. Fnord lives in the empty space above a decimal point. Fnord is the odd-colored scale on a dragon's back. Fnord is the redundant coin slot on arcade games. Fnord was last seen in Omaha, Nebraska. Fnord is the founding father of the phrase "founding father". Fnord is the last bit of sand you can't get out of your shoe. Fnord keeps a spare eyebrow in his pocket. Fnord invented the green hubcap. Fnord is why doctors ask you to cough. Fnord is the "ooo" in varooom of race cars. Fnord uses two bathtubs at once.
A fnord is a word that you have, unknowingly since the start of your "education," been conditioned to associate with fear and unease. You have also been conditioned not to notice that they are there. The institution of "fnord conditioning" into American elementary education was first done in the fifties. Why do this? Well, if a government or other large organization wants to have some immediate control of a large crowd, they must use preconditioned reflexes. Fear and general unease are always good emotions to evoke when seeking control.

The use of fnords in news casting can be used to create either a sense of revulsion towards specific people or things (creating bias without your knowing why) or, applied differently, a sense of urgency and importance towards the issues focused upon. The use, or specific lack of use, of fnords in advertising is the reason that the American public only feels happy when they are consuming. It works something like this: Everyday the people are bombarded with thousands of fnords - in newspapers, newscasts, television shows, radio programs, lectures, textbooks, novels, etc. Therefore, as the fnords are creating unease at every turn, a lack of fnords causes great relief - much like taking off a heavy pack after hiking all day. The folks at Madison Avenue realize this all too well, and use it to their benefit. By including absolutely no fnords in their advertisements they create a sense of well being that always occurs, quite inexplicably, whenever their product is advertised. After a while people begin to associate well being with that product subconsciously. Then, next time they are shopping, their subconscious urges them to buy that which relieves the unease, and they buy the advertised product. Sneaky, but very effective. Watch for them.


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All fnords and other stuff on this page are © 1997-98 John Wright, so get your own fnords.
Last Updated 11-04-05 2138
The world is not going to end tomorrow, you missed the meeting-it has been postponed two weeks!